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The new look features a yellow heart and is part of the group’s transformation plan, the company said.
The new ‘sunny heart’ brand will be featured across most
of the company’s brands and market activities, including Neckermann in
Europe, Ving in Sweden, Condor in Germany and Airtours in the UK.
Thomas Cook said in a statement that “the intention isn’t
to rebrand all with the sunny heart, but they form part of the group
architecture and will, in most cases, carry the heart as some part of
their logo”.
Harriet Green, group CEO of Thomas Cook Group plc said:
“This isn’t just a rollout of a new logo, it’s about a promise. What
we’re announcing today is a renewed promise to our customers, our people
and suppliers. A promise that we’re putting them at the heart of our
transformation it’s the essence of who we are.”
She added: “The heart will appear on the web, in
brochures, in our aircraft, in our concept hotels, our other hotels and
in our stores: in short, everywhere that our customers connect with us.”
Source: Routes News
Best regards,
Daniel
